Why Get a Web Site?
By: Inspired Graphics Media
A web site can benefit any business, even one that has already been successful without a web presence. Here are several reasons for a company to invest in a web site:
- The #1 reason is sales. In 2001, there were $32.6 billion in e-commerce sales. In just two years, that number has increased to $75 billion! To share in these profits, your business must be online.
- With a web site, your company is accessible to a global
audience 24 hours a day, 365 days a year. There
are 70 million households online in the United
States alone, with 2 million new Internet users per month!
It would be impossible to reach this many consumers using direct mail,
flyers, or even telemarketing campaigns.
- For many Internet users, the first place they look for information on
a product, service, or company is on the web. In this age of technology,
it is almost expected that a company will have a web site.
- Because an online campaign is more cost-effective
than launching newspaper, magazine or print ads, your web site can become
an integral part of your marketing and promotion strategy.
- Having your products and services on the web can save you
time. When potential customers contact you, there is only
so much you can tell them over the phone or through a brochure. Instead,
you can refer potential customers to the Internet for a better grasp of
your products and services. If you have an e-commerce site, clients
can even buy your products online! You will be able to tap into the $75
billion e-commerce market!
- Customers will see your business as more professional and better able to serve their needs. Even if you have a small company, a well-designed web site will give you large company credibility.
When you are ready to establish your web presence, consider getting your web site designed by Chicago web design company, Inspired Graphics Media. Contact Inspired Graphics Media, or get your free web site design estimate today.
Sources: U.S. Department of Commerce & Jupiter Research
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